Get more out of your conversion data
All tracking and attribution tools make similar promises: tracking customers and getting actionable insights from
analytics. What makes Formsable different is the technology underneath the marketing speak.
Both Formsable and Dreamdata attribute sales to marketing activity. But Formsable has Facebook Conversions API and Google Ads API integrations that allow it to send data to the ad platforms and leverage powerful automatic lookalike audience optimization offered by Facebook Ads and Google Ads rather than merely reporting ROI for campaigns.
Both Formsable and Dreamdata track customer activity. But Formsable is a customer data platform, which allows it to build a better holistic view of the customer journey and integrate with marketing services without having to purchase third-party customer data platform.
Let ad platforms' Big Data work for your business. Stream conversion data from the back-end to Google Ads and Facebook Ads Conversion APIs to facilitate ad platforms' AI/ML ad delivery optimization and to create super effective lookalike audiences in real time.
Formsable marketing API integrations are IOS 14 ready and allow to track conversions of Google Ads clicks without GCLID parameter, as well as Facebook Ads clicks without fbclid.
This functionality isn't available in all-in-one marketing analytics software such as Dreamdata, which calculates ROI internally instead of sharing raw conversion data with ad platforms.
Formsable is designed to be set up once and bring all the data and KPIs optimal for yout business into the tools you already use every day: Google Analytics, a CRM system, ad platforms’ reports and so on. Formsable is able to offer more useful features at a much lower price due to its extensive use of automation and artificial intelligence.
Formsable is a fully-featured customer data platform that integrates your data with third-party marketing services without needing to purchase a customer data platform separately.
“A valuable insight we've got because of using Formsable is that display ads aren't working for us at all... we've been wasting money for years on paid display ads.
Before Formsable we'd be excited about every lead or email that came through, but after the last year we've determined that those don't convert at all.
And so we've been focusing on paid search, which does have return on investment.”
Bryan Brinton, Co-Founder, Aluvii Software