Formsable is a low-cost solution that integrates Salesforce and Google Ads, adding attribution details for new Salesforce leads and sending conversions to Google Ads when an opportunity is closed won in Salesforce.
It combines browser tracking with server-side API integrations, linking website activity with closed won Salesforce opportunities to build a complete journey of each customer across website and Salesforce.
This allows to attribute 99% of sales to the correct marketing source, ad click and landing page, as well as see full website journey of each individual Salesforce lead and account and obtain data to inform strategy.
All of this without coding and complex manual set-up of the connection between Salesforce and Google Ads. Formsable already khows how to attribute Salesforce closed won opportunities and send them to Google Ads and has a proprietary self-configuration engine that maps website form fields to Salesforce lead fields, extending Salesforce leads with attribution details such as UTM parameters, referrer URL and landing page URL.
Formsable utilises proprietary first-party tracking and attribution technology to integrate website lead forms with Salesforce API, adding attribution details to new leads and attributing each Salesforce closed won opportunity to the original visitor.
Formsable combines browser and back-end tracking to:
It's important to add that Formsable is flexible and you can use only a half of the integration: for example, send closed won oportunities from Salesforce to Google Ads as conversions without having to modify Salesforce Lead attributes; or set up Formsable lead attribution and use built-in Salesforce reporting without sending conversions back to Google Ads reports.
Read more about Formsable tracking and attribution engine and how it utilises a customer journey database to correctly attribute all purchases to the original visitors.
If a large portion of your paid traffic comes from IOS apps such as YouTube, it may not have a GCLID parameter, which would prevent ability to attribute each conversion to a specific click. In this case, our Salesforce and Google Analytics integration might be a better solution when coupled with Google Ads and Analytics account linking. Read our post about tracking conversions without GCLID for more details.
“A valuable insight we've got because of using Formsable is that display ads aren't working for us at all... we've been wasting money for years on paid display ads.
Before Formsable we'd be excited about every lead or email that came through, but after the last year we've determined that those don't convert at all.
And so we've been focusing on paid search, which does have return on investment.”
Bryan Brinton, Co-Founder, Aluvii Software
Continuously improve marketing strategy with actionable data produced by Formsable tracking.