Adding a server-side integration for tracking and attributing Clickfunnels purchases eliminates missing purchases from Google Analytics, Facebook Ads and Google Ads report, helping to have a precise picture of what campaigns and segments convert.
Formsable Clickfunnels integration combines client-side and server-side tracking to build a 360-degree profile of each customer and attribute each purchase source precisely.
For attribution to work correctly, Clickfunnels leads should be tracked with Formsable visitor and web form lead tracking.
To track Purchases using Clickfunnels server-side integration, add a Clickfunnels webhook to notify Formsable, once a purchase is made.
Clickfunnels Webhook settings:
Leave default choices in version and adapter.
Once lead tracking and purchase tracking are setup, Formsable will begin attributing each purchase to the original visitor and click id. Set up one of the supported integrations to send Purchase conversion to external services such as Google Analytics, Facebook Ads and Google Ads.
Formsable supports sending attributed Purchases to Google Analytics from any source, such as a sending a closed won CRM deal, a successful Stripe Invoice payment or an e-commerce purchase that has been successfully paid.
Sending conversions to Google Ads is an extremely common integration scenario. Its used to add conversion value to Google Ads’ reports, allowing to report on ROI, as well as to use performance-based targeting and optimization capabilities.
Attributing conversions to Facebook Ads is a common task, however doing it with sufficient precision is hard. Sales might happen in CRM, or, when they happen online, customer might not come back to the website, so tracking with Facebook Pixel JS produces substandard results. Formsable solves this problem with its Facebook Conversions API integration.