Track Kajabi Purchases

Formsable supports tracking Kajabi lead forms as well as purchases by receiving web hooks from WooCommerce and attributing purchases to the original visitor tracked by Formsable, allowing to send purchase conversions to Google Analytics and ad platforms such as Google Ads.

To allow Formsable to track customer details and associate Kajabi customers with the visitor details, install tracking code generated using the "Code" section in Formsable dashboard. This code will track Kajabi form submissions.

To set up sending of completed purchases from Kajabi to Formsable, add the following Purchase Webhook URL in Kajabi settings under Settings - Checkout:

where %%FUNNEL_MARK%% - unique identifier of your funnel.

Formsable will now receive webhooks from Kajabi, automatically attributing Purchases to Visitors by customer emails and phones and sending Purchase conversions with detailed Invoice Lines where supported.


Purchases are tracked by Formsable, but the purchase details such as amount and price are missing

Kajabi webhook for the Purchase events doesn't include the Purchase details. Formsable overcomes this limitation by including a workaround that captures the amount when a purchase started as an InitiateCheckout event and applying purchase details from it when the purchase is completed on the Kajabi back-end. If Formsable Customer history doesn't contain InitiateCheckouts events, please verify that the visitor tracking code has been generated using the "Code" tab in the Formsable dashboard is displayed on pages with Kajabi order forms.

What else you can do

Send Purchase Conversions

Send Purchases to Google Analytics

Formsable supports sending attributed Purchases to Google Analytics from any source, such as a sending a closed won CRM deal, a successful Stripe Invoice payment or an e-commerce purchase that has been successfully paid.

Send Purchases to Google Ads

Sending conversions to Google Ads is an extremely common integration scenario. Its used to add conversion value to Google Ads’ reports, allowing to report on ROI, as well as to use performance-based targeting and optimization capabilities.

Send Purchases to Facebook Conversions API

Attributing conversions to Facebook Ads is a common task, however doing it with sufficient precision is hard. Sales might happen in CRM, or, when they happen online, customer might not come back to the website, so tracking with Facebook Pixel JS produces substandard results. Formsable solves this problem with its Facebook Conversions API integration.