Formsable attributes Opportunities Closed Won in Salesforce to the original website visitors that generated the lead and sends successful conversion events to Google Analytics and ad platforms such as Facebook Ads and Google Ads.
Formsable first-party tracking database attributes Salesforce conversions to the website visitors who generated the leads automatically.
To configure Formsable to send leads to Salesforce, open API Credential‘ in Formsable UI and click Connect – Salesforce:
Then, open Funnel tab and press Add Inbound and choose the Salesforce credential and the Purchase event.
Press Save. Formsable will start polling Salesforce for new closed deals and will attribute deals Closed Won to the original website visitors, sending Purchase conversion to configured integrations.
Formsable supports sending attributed Purchases to Google Analytics from any source, such as a sending a closed won CRM deal, a successful Stripe Invoice payment or an e-commerce purchase that has been successfully paid.
Sending conversions to Google Ads is an extremely common integration scenario. Its used to add conversion value to Google Ads’ reports, allowing to report on ROI, as well as to use performance-based targeting and optimization capabilities.
Attributing conversions to Facebook Ads is a common task, however doing it with sufficient precision is hard. Sales might happen in CRM, or, when they happen online, customer might not come back to the website, so tracking with Facebook Pixel JS produces substandard results. Formsable solves this problem with its Facebook Conversions API integration.