Formsable supports tracking WooCommerce order forms as well as purchases by receiving web hooks from WooCommerce and attributing purchases to the original visitor tracked by Formsable, allowing to send purchase conversions to Google Analytics and ad platforms such as Google Ads.
To allow Formsable to track customer details and associate WooCommerce customers with the visitor details, install tracking code generated using the "Code" section in Formsable dashboard. This code will track WooCommerce form submissions.
To set up sending of completed purchases from WooCommerce to Formsable:
Formsable will now receive webhooks from WooCommerce and retrieve purchase details from its API, automatically attributing Purchases to Visitors by customer emails and phones and sending Purchase conversions with detailed Invoice Lines where supported.
WooCommerce purchases are attributed by matching purchase to the web lead by billing email or phone. Transition of order status into ‘processing’ is treated as a successful order event.
Read more about how to track e-commerce and DTC funnels on our website.
Formsable supports sending attributed Purchases to Google Analytics from any source, such as a sending a closed won CRM deal, a successful Stripe Invoice payment or an e-commerce purchase that has been successfully paid.
Sending conversions to Google Ads is an extremely common integration scenario. Its used to add conversion value to Google Ads’ reports, allowing to report on ROI, as well as to use performance-based targeting and optimization capabilities.
Attributing conversions to Facebook Ads is a common task, however doing it with sufficient precision is hard. Sales might happen in CRM, or, when they happen online, customer might not come back to the website, so tracking with Facebook Pixel JS produces substandard results. Formsable solves this problem with its Facebook Conversions API integration.