WooCommerce Conversion Tracking And Attribution – How To Set Up
Track WooCommerce Purchases by receiving web hooks from WooCommerce and attribute them to the original visitor who started the purchase process tracked by Able, allowing to send purchase conversions to Google Analytics and ad platforms such as Google Ads.
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Track WooCommerce Purchases
Able tracks WooCommerce order forms as well as purchases by receiving web hooks from WooCommerce and attributing purchases to the original visitor tracked by Able, allowing to send purchase conversions to Google Analytics and ad platforms such as Google Ads.
Track Customer Details
In Able Dashboard, press "Add Service Integration" and select "WooCommerce".
To track customer details and associate WooCommerce customers with the visitor details, install tracking code generated using the "Get Code" section. This code will track WooCommerce form submissions.
Configure WooCommerce to Notify Able of New Purchases
- Open Advanced - Webhooks in WooCommerce settings. Add a new webhook with following parameters:
- Status: Active
- Topic: Order updated
- Delivery URL: https://pfsh9epbe1.execute-api.eu-west-2.amazonaws.com/Prod/woocommerce-webhook/%%FUNNEL_MARK%%, where %%FUNNEL_MARK%% - unique identifier of your funnel.
Able CDP will now receive webhooks from WooCommerce and retrieve purchase details from its API, automatically attributing Purchases to Visitors by customer emails and phones and sending Purchase conversions with detailed Invoice Lines where supported.
WooCommerce purchases are attributed by matching purchase to the web lead by billing email or phone. Transition of order status into ‘processing’ is treated as a successful order event.
Read more about how to track e-commerce and DTC funnels on our website.