Facebook Conversions API


Add conversion values to Facebook Ads reports, use performance-based automatic targeting and optimization capabilities to engage your audience and gain deep insights into ad conversions. Facebook Conversions API integration combined with Formsable tracking and attribution provides powerful tools to understand how your ad spending drives sales and purchases. Formsable attributes offline conversions that happen on later stages of the funnel such as CRM purchases and Stripe subscriptions to the original Facebook ad clicks and sends conversions to Facebook Conversions API. It also solves common issues with missing and unattributed online conversions.

⚡️ Key Capabilities

Optimize audiences with conversions outside the 7-day conversion window

Facebook restricted length of attribution window for the reporting purposes. However, late conversions can still be used to optimise ad delivery. Formsable attributes purchases that happen in any place of your funnel, even offline in a CRM or Stripe, and sends full conversion details to a Facebook Pixel or Offline Event Set: original Facebook click id, Facebook browser identifier and customer personal data (if you choose to). A lookalike audience can then be set up to use these conversions and their values to refine audience targeting.

Combine first-party tracking with Facebook Conversions API integration

Report on currently missing conversions that happen after browser analytics and tracking cookies expire or on different devices. Formsable offers built-in tracking to capture Facebook ad click and browser ids, associate them with customer details, store them in its customer data platform. Formsable customer data platform then attributes conversions to these customers sources and sends conversions with complete match parameters to Facebook Pixel of Offline Event Set using Facebook Conversions API.

Understand what drives sales

Formsable captures complete journey of each customer, allowing to understand how your customers buy and how segments perform across campaigns even on low volume experimental conversion data while you're still perfecting your pipeline. In addition to providing a built-in user interface to research individual customers' journeys, Formsable integrates with analytics platforms that don't have a 7-day conversion window limitation such as Google Analytics, allowing to understand and report performance of the campaigns.

🎯 How does it work?

Formsable is a low-cost solution that combines browser tracking with server-side API integrations, linking website activity and Google Ads click ids with server-side sales to build a complete journey of each customer across website and back-office tools.

This allows to attribute 99% of sales to the correct ad click, as well as see full website journey of each individual customer from Google Ads and obtain data to inform strategy.

All of this without coding and complex manual set-up of the connection between Google Ads and other software. Formsable already knows how to track Google Ads click ids, associate sign ups with them, attribute conversions happening elsewhere and send them to Google Ads API.

🛥 Easy to set up

  1. Sign up for a free trial account
  2. Install Formsable tracking code on the website
  3. Connect Formsable to your CRM, payment system or send custom conversions using its REST API
  4. Connect Facebook Ads Conversions API to allow Formsable to send conversions attributed to the original ad clicks to a Facebook Pixel or Offline Event Set.

Facebook Conversions API

Integration Examples

Facebook Conversions API

Integration Manuals

Other Related Integrations

“A valuable insight we've got because of using Formsable is that display ads aren't working for us at all... we've been wasting money for years on paid display ads.

Before Formsable we'd be excited about every lead or email that came through, but after the last year we've determined that those don't convert at all.

And so we've been focusing on paid search, which does have return on investment.”

Bryan Brinton, Co-Founder, Aluvii Software