Google Ads


Add conversion values to Google Ads reports, allowing to report on ROI, use performance-based automatic targeting and optimization capabilities to engage your audience and gain deep insights into ad conversions. Google Ads API integration combined with Formsable tracking and attribution provides powerful tools to understand how your ad spending drives sales and purchases. Formsable attributes offline conversions that happen on later stages of the funnel such as CRM purchases and Stripe subscriptions to the original Google Ads ad clicks and sends conversions to Google Ads API.

⚡️ Key capabilities

Attribute offline conversions

Track ROI of conversions that happen late in the funnel such as closed CRM deals and Stripe subscriptions. Formsable attributes events that happen in any place of your funnel, even offline, to the original ad click that produced the lead.

Combine first-party tracking with Google Ads API integration

Report on currently missing conversions that happen after browser analytics and tracking cookies expire or on different devices. Formsable offers built-in tracking and customer data platform to capture ad click ids and uses it to attribute conversions.

Build custom Google Ads audiences

Better engage your customers by allowing Google to understand which leads convert to paying customers. Formsable sends purchase conversions to Google Ads API.

🎯 How does it work?

Formsable is a low-cost solution that combines browser tracking with server-side API integrations, linking website activity and Google Ads click ids with server-side sales to build a complete journey of each customer across website and back-office tools.

This allows to attribute 99% of sales to the correct ad click, as well as see full website journey of each individual customer from Google Ads and obtain data to inform strategy.

All of this without coding and complex manual set-up of the connection between Google Ads and other software. Formsable already khows how to track Google Ads click ids, associate sign ups with them, attribute conversions happening elsewhere and send them to Google Ads API.

🛥 Easy to set up

  1. Sign up for a free trial account
  2. Install Formsable tracking code on the website
  3. Connect Formsable to your CRM, payment system or send custom conversions using its REST API
  4. Connect Google Ads to allow Formsable to send conversions attributed to the original ad clicks to Google Ads API

Google Ads

Integration Examples

Google Ads

Integration Manuals

Other Related Integrations

“A valuable insight we've got because of using Formsable is that display ads aren't working for us at all... we've been wasting money for years on paid display ads.

Before Formsable we'd be excited about every lead or email that came through, but after the last year we've determined that those don't convert at all.

And so we've been focusing on paid search, which does have return on investment.”

Bryan Brinton, Co-Founder, Aluvii Software