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“A valuable insight we've got because of using Formsable is that display ads aren't working for us at all... we've been wasting money for years on paid display ads.

Before Formsable we'd be excited about every lead or email that came through, but after the last year we've determined that those don't convert at all.

And so we've been focusing on paid search, which does have return on investment.”

Bryan Brinton, Co-Founder, Aluvii Software